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How to Turn Data Assets into Origination Opportunities

Consumers often start shopping for a mortgage about 100 days before they apply for a loan. By the time they apply, the competition for that customer’s business is fierce.

In an era of low inventory, high rates, intense competition and tight marketing budgets, what’s a lender to do?

Hint: Turn to the data assets you already have.

In an article for HousingWire, Galen Foote, an enterprise account executive at Verisk Marketing Solutions, illustrates how to turn your existing data into origination opportunities and improve the customer experience in the process.

Read the full article on HousingWire.

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