VIA The Consumer Insights & Experience Summit
Chicago 2023 | September 18 – 19
This year’s VIA Consumer Insights & Experience Summit is just around the corner, and it’s promising to be our most exciting event to date.
If you not registered yet, we have just a few spots left.
Sure, there are plenty of marketing conferences taking place this fall. And they have lots to offer the people on your team. But VIA 2023 is the only one designed truly for you, the marketing executive.
Only here will you find drivers and innovators from brands like Paramount, Ally, Comcast, and others sharing ideas on the same stage. We limit attendance to 250 executives to preserve the intimacy of the event and help foster meaningful networking.
Here’s a sneak peek of what you can expect at VIA this September 18 and 19:
Seeing the Future with Anat Baron
We couldn’t possibly be more excited to have the one and only Anat Baron as our Tuesday morning keynote.
The founder and CEO of tech startup StashWall, Anat is a renowned futurist and entrepreneur. She has over 30 years of experience leading major organizations through periods of internal upheaval, intense competition, and market disruption.
Anat is perhaps best known as the chief executive behind Mike’s Hard Lemonade. In just three years, she grew Mike’s into a $200+ million company and established a new product category in the ultra-competitive beer industry. She did all of this despite an allergy to alcohol.
She’ll reveal her thoughts on future-proofing your business—including insights not shared anywhere before our stage.
A Deep Dive into the Customer Experience
One look at the agenda tells you everything about our focus. We’ve put together riveting sessions and panel discussions covering topics that matter to your work, including:
- Emerging trends in consumer privacy and compliance
- Future-proof strategies for a rapidly changing advertising ecosystem
- Building a stronger customer segmentation strategy
- The impact of customer centricity on your bottom line
You’ll also learn about novel solutions you can apply right now to leverage data for a better consumer experience.
Kicking Off in Style
We get things started strong on Monday evening with an opening reception you won’t soon forget, co-sponsored by AWS. We’re taking over The Dalcy and Aba, where rustic meets elegance. A large, private event hall in Chicago’s historic Fulton Market District, the Dalcy shares a floor with Aba, a Mediterranean and California-inspired restaurant with a 4,000-square foot rooftop patio.
This is your chance to meet and mingle with prominent executives and expert guests. We have some spectacular entertainment lined up along with a few fun surprises throughout the night.
Take a Long Weekend
Speaking of entertainment and surprises, Chicago has loads of both. Why not come early and make it an adventure? You have Saturday, Sunday, and most of Monday to explore the Windy City’s rich array of sights and experiences, from cultural to artistic to flat-out fun.
If you’re a music fan, the timing is perfect. You can catch legendary rock acts at Riot Fest 2023 in Douglass Park. For something on the quieter side, take in the city’s striking architecture by boat cruising along the Chicago River. You don’t need to look far to find famed museums, parks, shopping, restaurants, and ballparks—there’s something for everyone here.
Remember, we’re capping attendance for V!A 2023 at 250 guests. Don’t wait any longer to reserve your spot among marketing’s elite.
We’ll see you in Chicago!