marketing
rapport
Welcome to The Marketing Rapport, a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market.
In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights.
It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
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Listen on 
Season 4 Episode 2
Trends shaping the 2026 insurance landscape with Pat Sullivan of Risk Information
Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up to big gains.
Season 4 Episode 1
From Data to Decisions: Making Every Marketing Move Count with Rustam Irani
Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up to big gains.
Season 3 Episode 18
Why Prudential’s Kalli Chapman Says All Marketing Is Performance Marketing
Kalli Chapman explains how marketing efforts must drive outcomes, whether through immediate sales or long-term growth.
Season 3 Episode 17
Inside eHealth’s Brand Transformation with CRO Michelle Barbeau
Michelle shares how eHealth rebuilt its brand by listening to real consumer feedback and moving away from fear-based tactics.
Season 3 Episode 16
Inside J.D. Power’s Latest Auto Insurance Research with Stephen Crewdson
Stephen explains how younger, price-sensitive consumers now shop more than ever, using digital tools to compare quotes and switch providers.
The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.
This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
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