Report: The Future of Insurance


Infutor’s ID Max Nabs Its Second Major Award of the Year

Infutor’s ID Max solution continues to add to the trophy case in 2019.

After its selection for the prestigious “Best Contact Database Solution” award by MarTech Breakthrough in August, Infutor’s data-driven identity resolution solution has been named winner of the Sales and Marketing Technology Award, also known as “The Sammys,” by Business Intelligence Group. The Sammys recognize the technologies and organizations that help to solve companies’ challenges in connecting and collaborating with prospects and customers.

Infutor’s ID Max enables marketers to complete, score, update and enhance inbound, consumer inquiry contact information in real-time. This elite combination of functionality improves omnichannel lead quality and conversions, personalize inbound interactions and optimize outbound segmentation, making it a natural fit for the award.

Learn more: See how ID Max empowers you to gain instant insight into your consumers

Infutor president and CEO, Gary Walter, emphasized the solution’s ability to help brands target high-propensity consumers on a more personal level.

“We are very excited about the market accolades and high interest in ID Max. We’ve already delivered more than a half billion ID Max queries as brands are looking for identity resolution to help maximize consumer touchpoints with personalized engagements,” he said. “ID Max provides on-demand access to the most authoritative and comprehensive consumer data available, enabling consumer inquiry prioritization to focus on prospects with the highest potential for conversion.”

With as little as single inbound identifier, such as name, address, phone, mobile or email, ID Max instantly delivers brands a complete consumer identity that is used to enhance their contact databases, including attribute enhancements (age, marital status, children, household income, home and auto ownership) and predictive segments. Marketers use this essential intelligence data to instantly personalize inbound engagements, measure results and improve outbound targeting.

“The evolution of sales and marketing technologies is accelerating as our daily purchasing routines change,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “We are so proud to reward and recognize all of our Sammys winners, as they provide the leadership and vision needed to help companies educate and connect with customers.”

In addition to The Sammy and MarTech Breakthrough awards, Infutor has also earned recognition by the Illinois Technology Association where CTO John Barnes was named finalist for Technologist of the Year, and the company itself was named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work.

About Infutor

Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers’ data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill.  For more information, visit

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