Infutor’s Identity Resolution Services Will Help Enhance First-Party Data on InMobi’s Mobile Ad Platform
InMobi, a leading provider of content, marketing and monetization technologies, has selected Infutor, a Verisk (Nasdaq: VRSK) business and consumer identity management expert, to help enhance high-quality, first-party sourced demographic data on the InMobi mobile ad platform. By enhancing first-party profiles with additional demographic data, InMobi can deliver more informed audience insights to its advertisers.
Today’s consumer is evolving at a speed that is difficult to keep pace with. Infutor’s identity resolution services will enable InMobi to deliver more privacy-compliant identifiers and attributes to its mobile advertisers to provide a better understanding of their target audience data.
Some of the world’s leading brands and publishers leverage InMobi’s technology platform and mobile intelligence to create new paths to engage and acquire consumers. And with Infutor’s enhanced data, InMobi can help advertisers better understand and identify target consumers, supercharge their marketing campaigns and influence purchase decisions through targeted personalization.
“Working with Infutor to ensure our first-party data is accurate and supported by superior demographic coverage is part of our identity strategy for today’s privacy-centric ad landscape,” said Todd Rose, SVP Global Business Development for InMobi. “We want advertisers on InMobi’s platform/network to be as effective as possible in reaching the right consumers. Better insight into the advertising audience is a fundamental part of that process.”
Brand marketers and platforms tap into Infutor’s privacy-compliant identity solution suite to enhance their first-party datasets at scale, ensuring data accuracy while also adding relevant attributes and insights. These additional identifiers, attributes and insights enable companies like InMobi to help marketers create robust data-driven audiences and enhance their personalization at scale.
“We are honored to be selected by InMobi after their teams’ thorough search and evaluation process for an identity resolution collaborator that can help enhance their first-party data,” said Cory Davis, VP of Media and MADTech at Infutor. “InMobi’s scale in the U.S. and globally is impressive, and we look forward to helping them continue to grow their platform through access to Infutor’s identity device and household graph for additional and unique attributes and insights.”
Infutor’s TrueSource Identity Graph features 260+ million consumers and 100 million daily updates compiled from deterministic, authoritative and permissible data from numerous privacy and security-compliant sources, enabling marketers to anchor first-, second- and third-party data sources to the U.S. population.