1st PARTY DATA ENRICHMENT
Enriching Your Data & Consumers’ Experiences
Improve omnichannel personalization through deeper insights into your customers’ and prospects’ identities, attributes, and in-market behavior.
Connect & Correct What You Know
Verisk Marketing Solutions helps you personalize the way you engage your current customers, lapsed customers, and even aged leads, by enriching your first party data with:
- Up-to-date contact information on each identity
- Relevant characteristics of each consumer profile
- Unique insight into their latest shopping activity
With more accurate and complete consumer data you solve the challenges of segmentation, personalization, and prioritization—improving your ability to understand the best consumers to contact, along with where, when and how to reach them. We do this all while operating with the highest industry standards for data security and privacy to minimize and mitigate risk.
Solve the Mystery of Who, What, and When
IDENTITY
WHO are the customers you can engage?
Identity Scoring |
Verifies quality of contact data — scoring identity markers (name, email, phone, address)
Identity Completion |
Turns fractional identity markers into complete and current identity profiles.
ATTRIBUTES
WHAT do you know about your customers?
Attribute Enrichment |
Provides insight into demographics, property ownership, financial characteristics, interests, etc.
ACTIVATE
WHEN should you engage?
In-Market Shopping Signals |
Monitors your highest value customers & prospects for daily in-market shopping activity across a variety of journeys—enabling right-timed marketing action.
Use Cases We Can Help With
Keying, Linking, and Updating 1st Party Customer and Prospect Data
It’s critical for marketers to build value from their 1st party data assets— yet, many struggle to do this effectively. Having strong, foundational identity resolution and data enrichment capabilities in place allows marketers to personalize, prioritize, segment, and ultimately reach their intended targets.
Utilizing our proprietary identity graph we help strengthen that foundation through our ability to ingest large 1st party data sets with fractional consumer identifiers (e.g., name, address, email, phone), then key and link these fractional records leveraging verified identities in our graph by appending a persistent individual identifier (PID) and enrich each record with the most up-to-date contact information and marketing channel linkage data.
- Demographics
- Homeownership
- Vehicle ownership
- Financial status
- Interests
- Behaviors
Personalize Marketing Campaigns
The expectation for personalization is especially prevalent with a pre-existing customer relationship.
We help append consumer and household attributes that enable you to tailor relevant and personalized offers, or to segment existing customers based on correlation with lifetime value metrics.
Right-Timed Cross-Sell, Retention,
and Re-Activation
Even with troves of customer data, marketers tend to lack critically important information around current needs and real-time intent.
We can identify the customers and prospects in your CRM that are actively shopping and demonstrating in-market intent across our vast network of comparison-shopping websites.
- Cross Sell Campaigns can be automated to deliver daily offers or educational touchpoints to existing customers that are starting a shopping journey for a new product
- Retention Campaigns workflows can be triggered for current customers who begin shopping the competition
- Acquisition Campaigns can be re-started for old leads or prior customers that are back in the market shopping again.
Gain Insights into Early In-market Shopping Behavior
Gain insights into when your customers or prospects are shopping across specific product journeys so you know when to time your outreach and can deliver personalized experiences while reducing reliance on third-party cookies. Over 25 journeys to choose from:
- BANKING & MORTGAGE – Purchase | Refi | Reverse | HELOC
- FINANCIAL SERVICES – Personal Loans | Car Loans | Student Loans | Credit Cards
- INSURANCE – Home | Auto | Life | Health (Medicare, Dental, Disability, Short term)
- HOMEBUYERS
- HIGHER EDUCATION
It’s About Who, What, and When
Let us help you refresh and enrich your foundational consumer data so you have the clearest picture of who your customers are, what they care about, and when they are in market. Remove the guesswork around omnichannel personalization.
Additional Resources to Guide You
Marketing Data Signals: 7 Ways to Turn Noise into Growth
Marketers don’t lack data. They drown in it. Every system, every partner, every campaign layer adds more, yet conversions don’t […]
From Data Mess to Data Yes in 5 Steps
How to silence noise, move fast, and win before your competitors even hit ‘send.’ Many marketers feel like they’re drowning […]
Verisk Marketing Solutions Launches Engagement Indicator in Activate
Introducing the Engagement Indicator, delivering decision-ready scores in Activate Marketers know efficiency isn’t optional—it’s essential. With teams being asked to […]
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