Next-Gen Marketing in Insurance: Balancing Privacy and Control
October 24, 2023 | Verisk Marketing Solutions
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more wary than ever when it comes to protecting their data, and they expect businesses to responsibly guard their personally identifiable information (PII).
To remain competitive, providers must invest in sound data governance practices that protects both their business and customers.
The key to effective data management? Data clean rooms bolstered by the cloud.
In an article for Broker World, Jeff Piotrowski, VP Insurance for Verisk Marketing Solutions, and Sully McConnell, Head of Insurance at Snowflake, explore how carriers can use data clean rooms and harness advanced marketing opportunities to ensure privacy while maintaining complete control of PII.