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Access Verisk Datasets Via AWS

Robust Attribute-Level Data Improves First-Party Data for Modeling and Complete Consumer Profiles

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Verisk’s data assets are available through the AWS Data Exchange on Amazon Web Services (AWS). This collaboration makes it easy for marketers and data analysts using AWS to securely find and access Verisk’s privacy-compliant, deterministic third-party identity and attribute data.

A wide range of attribute-level data sets are available including Total Consumer Insights, a multi-sourced, large-scale deterministic dataset rich in predictive signals, as well as auto, property and mobile ad ID data. The AWS-accessible data is derived from Verisk Marketing Solutions’ Identity Graph featuring 26o million consumers and 100 million daily updates compiled from deterministic, authoritative and permissible data from numerous privacy and security-compliant sources.

Both anonymized and personally identifiable information (PII) level data available. Connect with Verisk through AWS to streamline fulfillment with commercial fees applied directly to AWS invoices.

“Identity data is the fuel marketers use to develop a 360-degree view of their customers and is an invaluable asset to any data modeling initiative. Extending our data on AWS is another step toward reducing friction and increasing speed to value for our clients and the larger market.”

Verisk Marketing Solutions

Available Verisk Marketing Solutions Datasets

Through AWS Data Exchange, Verisk offers several popular datasets, all with continuous verification and updating. These include:

Total Consumer Insights

  • Profiles of every adult individual and household in the U.S.
  • Hundreds of demographic and behavioral signals

Total Automotive Profiles

  • Powerful mix of deterministic auto and consumer data, including owner attributes

Total Demographic Profiles

  • Permissibly obtained, multi-sourced demographic data for 260 million consumers and 130 million U.S. households
  • Includes geographic, income, marital and education data, financial indicators, interest propensities and more

Total Mobile Ad IDs

  • Privacy-compliant, permissibly obtained hashed email identities
  • Unique mobile ad IDs (MAIDS)
  • Unique MAID/hash pairs with corresponding metadata at an individual level

Total Property Profiles

  • Coverage of 99% of U.S. properties in over 3,000 counties
  • Up to 200 property attributes per record combined with owner insights

Total Property Profiles + Placekeys

  • Easier linking to your database through standard identifiers added for physical places

*Other on-premise data files are available upon request

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