Read the Roundup: Understanding Your Customer Through Identity Solutions and Data
September 28, 2023 | Gabrielle Verzella
With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your campaigns with the right consumer data.
In the eMarketer Roundup made possible by Verisk Marketing Solutions in cooperation with Amazon Web Services, you’ll find curated insights for navigating today’s tricky landscape—as well as an article by our own Brian Burke about how to balance privacy and personalization while reaching the audiences that are most likely to respond.
Filled with useful stats and the latest research, the report contains:
A marketer’s guide to emerging identity solutions
Investments in ID resolution are rising
4 best practices for implementing identity solutions
4 ways to power paid media engagement with life cycle data
The future of consumer insights in a privacy-by-design era
3 analyst predictions on the future of generative AI in marketing and retail