TCPA GUARDIAN
The Future of TCPA Compliance and 1:1 Consent
The Telephone Consumer Protection Act
is evolving, and so are we.
Originators of Real-Time TCPA
Consent Validation
Verisk Marketing Solutions (formerly LeadiD/Jornaya), is the pioneer and leader of real-time TCPA consent validation, and we are now leading the way to real-time 1:1 consent validation at the brand-level. Most lead generators and buyers today already use our TCPA Guardian solution to mitigate compliance risk for buying or selling leads, and now, TCPA Guardian will support multiple brand opt-in options, helping to improve clarity and compliance management.
Together, we can both prepare and thrive, as the next phase of legal changes to the TCPA come into effect.
Beginning January 27, 2025, the Federal Communications Commission (FCC) will require each brand to get a consumer’s explicit, 1:1 written consent before contacting them with autodialed telemarketing phone calls, pre-recorded messages, or texts. We can help you prepare for these changes today, with the latest enhancements to TCPA Guardian.
Join us for our upcoming webinars to learn how.
Mitigate Compliance Risk with Real-Time Validation and Evidence of 1:1 Consent
TCPA Guardian, part of our Real-Time Decisions suite, is a critical addition to any lead buyer’s compliance toolbox, helping acquisition teams validate TCPA consent in advance of calling and obtaining visual evidence of consent in the event of a complaint.
TCPA Disclosure Management
We are intensifying our focus to ensure that TCPA disclosures shown to consumers meet the latest FCC compliance standards of 1:1 consent, effectively mitigating TCPA compliance risk.
1:1 Brand Consent Validation
Lead buyers can confirm that their brand name has been displayed to the customer and that the customer has opted to receive calls or texts from their brand.
Topical Relevance Validation
TCPA Guardian now validates that the consent provided matches the brand’s approved disclosure language, specifies the type of consent (none, active, passive), and ensures the lead origin website is topically relevant.
Evidence of Consent On-Demand
In the event of a TCPA complaint, VMS provides both digital and visual evidence of consent actions witnessed during the lead event. We have no storage time-limits or up-charges.
Verisk Marketing Solutions maintains industry standards for data security and consumer privacy, preference and permission—helping marketers and publisher partners power consent-driven, personalized interactions for improved experience and ROI.
Hear from the Experts.
Verisk Marketing Solutions joined PX for a series of discussions detailing the FCC 1:1 consent ruling and the outlook for the industry.
Session 1: Deep Dive Into the Problem at Hand, experts Michele Shuster (Mac Mary & Shuster), Bas Offers (PX), and Eli Schwarz (VMS) cover the following:
- Dissect the challenges of FCC regulations on explicit consent
- Offer legal insights on the potential impact of the changes
- Lay the groundwork to understand the problem better
Session 2: Roadmap to Dynamic Consent, experts Bas Offers (PX), and Eli Schwarz (VMS) discuss:
- What is the proposed solution – How PX and Verisk (formerly Jornaya) are coming together with Brand Explicit Consent
- Strategic Pre-requisites – What are the must-have ingredients in your solution to dynamic consent?
- Benchmarking with Peers – A bird’s eye view of how other companies are implementing dynamic consent
Session 3: Solutions for Compliant Customer Acquisition, experts Gabe Allen (Royal United Mortgage), Matt Curtis (ADT), Bas Offers (PX), and Eli Schwarz (VMS) take us further into the solution on brand explicit consent. They cover:
- Live business cases from industry leaders who, even prior to the ruling, implemented successful strategies to comply with explicit consent while optimizing for consumer experience.
- A range of alternative solutions that you can take today.
Session 4: Your Questions Answered, experts Michelle Shuster (Mac Murray & Shuster), Bas Offers (PX), and Eli Schwarz (VMS) answer your most pressing questions regarding how to navigate the recent FCC rulings on explicit consent. In this session you will:
- Get the clarity you need on the rulings and their key impacts
- In-depth answers and practical advice drawing from the questions that came in from Sessions 1, 2, and 3.
We will be back in the studio with PX for a three-part series about putting 1:1 consent validation in action.
Resources to Get Started
Lead Seller Guidelines for TCPA Guardian 1:1 Consent Enhancements
Download our Lead Seller guidelines and readiness instructions.
TCPA Guardian Help Center
Everything you need to know to get started and mitigate TCPA compliance risk.
BioLogistic Software Solutions Mitigates TCPA Risk in Real-Time
Read the full case study for a deeper dive into TCPA Guardian’s real-time compliance reporting.
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