marketing
rapport
Welcome to The Marketing Rapport, a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market.
In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights.
It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
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Season 3 Episode 17
Inside eHealth’s Brand Transformation with CRO Michelle Barbeau
Michelle shares how eHealth rebuilt its brand by listening to real consumer feedback and moving away from fear-based tactics.
Season 3 Episode 16
Inside J.D. Power’s Latest Auto Insurance Research with Stephen Crewdson
Stephen explains how younger, price-sensitive consumers now shop more than ever, using digital tools to compare quotes and switch providers.
Season 3 Episode 15
The Power of Relevance: Ian Dewar on Anthropologie’s Customer Strategy
Ian explains how Anthropologie builds clean, unified customer data and blends it with behavioral insights—both online and in stores.
Season 3 Episode 14
Personalization Lessons from Wendy’s David Galinsky
How do you build loyalty in a category with high-frequency visits and low brand attachment? In this episode of The Marketing Rapport, host Tim Finnigan sits down with David Galinsky, Senior Director of Omnichannel Analytics at The Wendy’s Company, to explore that question.
Season 3 Episode 13
How Trust and Storytelling Drive Effective Go-to-Market Strategy with Nola Solomon
Tim Finnigan sits down with Nola Solomon, Founder and Tech Executive at Sage Quill. They explore how clear storytelling and strong value propositions drive better marketing outcomes, especially in B2B environments
The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.
This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
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