Report: The Future of Insurance

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Episode 3 –
How to Define the Unified Customer Profile with Barry Padgett of Amperity

The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved.

In this episode of The Marketing Rapport we welcome Barry Padgett, the CEO of Amperity, to talk with Verisk Marketing Solutions host Zora Senat. Barry explains why companies struggle with the unified customer profile. He also explains the importance of data, primarily first-party information, in providing an exceptional customer experience and the problems B2C brands want to solve through platforms like Amperity.

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Episode 2 –
How to Deal With Data Privacy Regulations When Operating Globally With Todd Rose of InMobi

If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it’s different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport and tell us more about his job title: SVP of Global Business Development and GM of Identity and Addressability.

Todd shares his teams’ areas of focus and the challenges they tackle. He also discusses the past, present, and future of InMobi. Finally, he lists questions every company eager to operate internationally must ask to meet different data privacy-related legal requirements.

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Episode 1 –
Introducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing Solutions

Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by merging Jornaya, Infutor, and Contact State. He is also the guest on the first episode of The Marketing Rapport podcast.

Matt and our host Zora Senat share the story behind Verisk Marketing Solutions and what the insurance industry can expect from this merger. Considering the company is data-focused, Matt and Zora also talk about the importance of data in today’s business world and how insurance providers can benefit if they focus on customer data more, especially identity and behavioral.

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