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the
marketing
rapport

Welcome to The Marketing Rapport, a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market.

In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights.

It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.

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Episode 1 –
Introducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing Solutions

Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by merging Jornaya, Infutor, and Contact State. He is also the guest on the first episode of The Marketing Rapport podcast.

Matt and our host Zora Senat share the story behind Verisk Marketing Solutions and what the insurance industry can expect from this merger. Considering the company is data-focused, Matt and Zora also talk about the importance of data in today’s business world and how insurance providers can benefit if they focus on customer data more, especially identity and behavioral.

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The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.