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Verisk’s Jornaya and Contact State Combine to Accelerate Trust, Transparency, and Performance in the Marketing Ecosystem

CONSHOHOCKEN, PA September 7, 2021 – Contact State, the lead generation certification technology platform, has been acquired by Verisk (Nasdaq:VRSK), a leading global data analytics provider. As a result of the acquisition, Contact State will combine with Verisk’s Jornaya, a leader in consumer compliance, behavioral data, and marketing intelligence, to offer customers expanded insights into buyer journeys across in the UK and EU.

Contact State pioneered and introduced data lead certification in the UK and works with a number of prominent financial services brands, product providers and advertising businesses. This acquisition represents a natural evolution of the Jornaya business, and will help make the marketing ecosystem increasingly transparent and efficient for consumers and customers. Jornaya clients will also have access to the UK marketplace to explore or expand overseas investment and market development opportunities.

“For years, the lead generation industry has been attempting to improve transparency of consumer consent and compliant media using independent technology and data,” said Rob Rokoff, Senior Vice President, Corporate Development of Jornaya. “Contact State’s innovative platform restores confidence, clarity, and trust in the UK lead generation ecosystem. By joining forces, we can offer our consumer consent marketing solutions overseas, add another dimension to our data certification offerings and we can accelerate trust, transparency, and performance in the ecosystem.”

Contact State was founded on the principle that online consumer data is sensitive, personal and should be protected at all times. Its technology creates independent certificates that record and secure consumer consent, the customer journey as well data integrity.

“Jornaya has shown a strong commitment to meeting the rapidly changing needs of leading marketers in the U.S. with data-driven solutions, highly experienced teams, and a significant innovation pipeline," said Alain Desmier, Co-founder of Contact State. "As part of Jornaya and the Verisk family, we'll be able to increase our reach, improve our solutions, and help our clients grow with greater speed and efficiency, furthering the trust between buyers and sellers with a compliant consent-first data set."


About Contact State

Contact State is an innovative, award-winning technology business that has challenged and changed British lead generation. The firm pioneered and introduced data lead certification in the UK and now works with an impressive number of prominent financial services brands, product providers and advertising businesses. Contact State is run by its two founders, Alain Desmier and Mike Laming; experienced and driven entrepreneurs who have an impressive record of building successful technology platforms. Alain co-founded, scaled and sold advertising business E-Finity (now Candid Insurance services owned by Allianz) whilst Mike is Y-Combinator Alumni and a former technology consultant. For more information, visit 


About Jornaya

Jornaya has proprietary behavioral data in markets where consumers make considered purchases, including the insurance and lending industries. Jornaya’s data and insights help companies and their marketing teams improve consumer engagements and drive profitable growth through a deeper understanding of their customers and prospects and their buying journeys. Leading companies use Jornaya’s data to help retain current customers, grow relationships with existing customers, and establish new relationships. For more information, visit


About Verisk 

Verisk (Nasdaq:VRSK) provides predictive analytics and decision-support solutions to customers in the insurance, energy and specialized markets, and financial services industries. More than 70 percent of the FORTUNE 100 relies on the company’s advanced technologies to manage risks, make better decisions and improve operating efficiency. The company’s analytic solutions address insurance underwriting and claims, fraud, regulatory compliance, natural resources, catastrophes, economic forecasting, geopolitical risks, as well as environmental, social, and governance (ESG) matters. Celebrating its 50th anniversary, the company continues to make the world better, safer and stronger, and fosters an inclusive and diverse culture where all team members feel they belong. With more than 100 offices in nearly 35 countries, Verisk consistently earns certification by Great Place to Work. For more:, LinkedIn, Twitter, Facebook, and YouTube.



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