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Verisk’s Infutor Complete Suite of Identity Data Now Available in the Snowflake Media Data Cloud

Embedded Integration will Help More Marketers Access Infutor’s Identity Resolution Services to Enhance and Activate First-Party Data in a Fast, Secure and Seamless Platform

Oakbrook Terrace, Ill., March 15, 2022 – Infutor, a Verisk business and consumer identity management expert, today announced that its suite of identity data and identity resolution services are now available in Snowflake’s Media Data Cloud. This embedded integration gives Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate their first-party data within Snowflake’s Media Data Cloud and utilize data clean rooms.

“With Snowflake, we are extending Infutor’s identity resolution platform. All the scale, accuracy, and deterministic attributes we’ve spent decades assembling can now be serviced through an embedded integration,” said Gary Walter, CEO of Infutor. “We continue to invest in trusted alliances like Snowflake to help marketers build a better, 360-degree view of their customers in secure, privacy-forward environments.”

Snowflake’s Media Data Cloud offers low-cost, high-speed data shares that reduce data friction, improve security and accelerate speed to market. Infutor’s embedded Identity Resolution function will take any number of consumer identity inputs, reconcile those to an individual in the Infutor TrueSource™ Identity Graph and return more intelligence to help unlock accurate insights on that identity.

“Infutor’s identity data and identity resolution services are essential for marketers to help better understand their best customers and to activate their contact databases,” said Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical of Snowflake. “With Infutor’s identity data and services now available as a function on the Snowflake Media Data Cloud, Infutor can deliver their unique data assets to our joint clients in a seamless, secure and near real-time model, without any data leaving the platform, thereby reducing friction and enhancing what is on the minds of many data marketers – data security and privacy.”

Infutor’s TrueSource™ Identity Graph features 260+ million consumers and 100 million daily updates compiled from deterministic, authoritative and permissible data from numerous privacy and security-compliant sources, enabling marketers to anchor first, second and third-party data sources to the U.S. population.


About Infutor
Infutor, a Verisk business, is the expert in data-driven consumer identity management and identity resolution. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor is regularly recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work. Founded in 2003 and acquired by Verisk in 2022, Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit infutordev.wpengine.com.


About Verisk
Verisk (Nasdaq: VRSK) provides predictive analytics and decision-support solutions to customers in the insurance, energy and specialized markets, and financial services industries. More than 70 percent of the FORTUNE 100 relies on the company’s advanced technologies to manage risks, make better decisions and improve operating efficiency. The company’s analytic solutions address insurance underwriting and claims, fraud, regulatory compliance, natural resources, catastrophes, economic forecasting, geopolitical risks, as well as environmental, social, and governance (ESG) matters. Celebrating its 50th anniversary, the company continues to make the world better, safer and stronger, and fosters an inclusive and diverse culture where all team members feel they belong. With more than 100 offices in nearly 35 countries, Verisk consistently earns certification by Great Place to Work. For more: Verisk.com, LinkedIn, Twitter, Facebook, and YouTube.

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