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Wallace Finance Selects Infutor Consumer Identity Data to Boost Digital Marketing

Data Enhancement Service Expands Financial Services Company’s Reach

Consumer identity data expert Infutor today announced that Wallace Finance, a personal loan company with 121 branch locations across six states, has selected Infutor’s consumer identity data to improve consumer identification and extend their digital reach.

Infutor’s identity data enrichment services deliver to Wallace Finance additional consumer identity markers including key demographic and lifestyle attributes, making it easier to connect with and target potential customers. With as little as a single identifier (name, physical address, phone number, email), Infutor matches an identity and returns permissibly-obtained and multi-sourced data from its massive consumer TrueSource™ Identity Graph.

“Supplementing our direct marketing customer data with Infutor’s robust consumer identity data helps us accelerate our digital marketing efforts and extend Wallace Finance’s reach so that more people are aware of and have access to our incremental responsible lending options,” said Fred Warder, CEO of Wallace Finance. “Many of our borrowers are loyal customers who come back year after year for small personal loans for car repairs, school, emergencies and more.”

Infutor’s identity resolution services provide brands and marketers with the trusted foundational identity data they need to enhance their first party data and complete a 360-degree view of their consumers.

“We are happy to help Wallace Finance reach more consumers especially at this challenging time when many Americans are looking for ways to make ends meet,” said Gary Walter, CEO of Infutor.

About Wallace Finance
Wallace Management Company manages small loan companies with 121 branch locations in 6 states. We have been in the small consumer loan business since 1980. Our senior management and field supervisors have over 140 years of combined experience in helping to serve our customers. The companies we manage are licensed, regulated and audited by all states where they operate and fully comply with all laws and regulations in those states. Our goal is to help you get the money you need when you need it. We offer installment loans for whatever life brings your way.

About Infutor
Infutor is the expert in data-driven consumer identity management and identity resolution. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In the past year, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work. Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit

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