Using Data to Improve Your Customer Experience...
The Global Director of Consumer Analytics at VF Corporation, Ian Dewar, talks about the benefits of using first-party data and customer segmentation...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Jornaya + Infutor Join Forces as Verisk Marketing...
Today we announced the news that we have acquired Infutor and will integrate the company with Jornaya to create expanded value for all of our...
QuinStreet Powers Compliance in Performance...
QuinStreet (Nasdaq: QNST) is a pioneer in performance marketing. The company matches “research and compare” consumers with brands, operating one...
How Consumer Behavioral Data Can Boost Insurance...
Jornaya’s insurance market leader, Jeff Piotrowski, shares “How consumer behavioral data can boost insurance sales” with...
2022 – The Year for Online Insurance...
More and more consumers are making comparison shopping a part of their insurance buying behaviour. Jornaya's Jeff Piotrowski talks about the changing...
Managing Your Pipeline Should Be a...
Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data,...
The Death of the Cookie Doesn’t Mean a Return...
Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...
How Big Data is Driving Big Retention in...
New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the...
Lead Quality and Compliance in...
Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive...
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