Our Latest Content
Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Consumers often start shopping for a mortgage about 100 days before they apply for a loan. By the time they...
Your Privacy Choices for Jornaya | Infutor