Listen Now

New episode available.

Our Latest Content

Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Consumer Data Shapes Our World and Wallets —...

“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...

Improve Profitability and Performance in...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...

How Marketers Can Prepare for the Future of...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...

Academics Uncover the Value of Consumer Data in...

Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...

Consumer Identity and Data Strategies for a...

The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...

Data Privacy and Growth Initiatives Can Coexist:...

In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...

Next-Gen Marketing in Insurance: Balancing...

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...

On Demand: VIA 2023 Sessions Discuss The Future...

Verisk Marketing Solutions hosted an intimate group of top marketing leaders, innovators, and industry experts gathered at this year’s VIA...

Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...