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“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
Introducing new enhancements to our award-winning Total Consumer Insights solution. Verisk Marketing Solutions helps marketers and platform partners...
Data governance should be a meaningful focus at any organization. In a new article published by CMSWire, Head of Data...
According to Salesforce’s State of the Connected Customer Report, 66% of consumers expect companies to understand their unique needs and...
What if we lived in a world where consumers had more of a say in the type of marketing they...
You frequently have just seconds to decide how best to engage a consumer. Having access to the right data in...
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