Identify Shoppers Earlier in the Funnel with InMarket Scores

Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to an offer. With a simple score, you can better prioritize acquisition, retention, and cross-sell opportunities.

Traditionally, many of these insights have been obtained through third-party cookies, trended credit data, or activity on an owned and operated website or platform. While these indicators can still be helpful, they often come too late and miss early shopping behavior.

Now, as a first-of-its-kind data feature within our award-winning Total Consumer Insights solution (TCI), we have introduced a new datapoint called InMarket Scores, which provides marketers with an actionable datapoint on the general likelihood of consumers to be actively shopping for considered purchases, such as buying a home – and at scale. With a single data point, marketers can understand the general likelihood of a consumer to be actively shopping across more than 25 product journeys, including:

• Banking & Mortgage
  • Purchase, Refi, Reverse, HELOC
• Financial Services
  • Personal Loans, Car Loans, Student Loans, Credit Cards
• Insurance
  • Home, Auto, Life, Health (Medicare, Dental, Disability, Short-Term)
• Homebuyers
• Higher Education

Integrating Verisk Marketing Solutions’ referential identity asset with our unique view of in-market consumer shopping behavior, including online shopping activities across our publisher network, enables our unique ability to score consumers’ likelihood to be in-market for various products and services.

Achieve Better Outcomes with InMarket Scores

Verisk Marketing Solutions has long provided brands and platforms with responsibly sourced and compliant consumer data to: enrich first-party data sets; build identity graphs and models; and help power more personalized and profitable marketing and advertising.

Marketers and Advertisers can use in-market scoring to identify optimal prospects, build stronger models, and identify which of your customer bases may be considering a change. Data science teams and performance marketers can fuel analytics initiatives with InMarket Scores to optimize marketing performance, generate higher conversions, and reduce wasteful spending.

We develop InMarket Scores by combining thousands of attributes for U.S. consumers and households (e.g., demographics, lifestyle characteristics, vehicle and property ownership) with the hundreds of millions of monthly shopping activities we witness across our network of over 55,000 publishers.

The most common consumer InMarket Scores use cases include retention, cross-selling, acquisition and lookalike audience marketing.

• Retention & Cross-selling – Brands marketing to current customers or building internal customer models to market to on a monthly or quarterly basis can use InMarket Scores to enhance modeling attributes. Linking and matching InMarket Scores to your existing records can reveal active shoppers and improve personalization and the customer experience.
• Acquisition Marketing & Lookalike Audiences – InMarket Scores can help brands identify, search for, and select audiences that match your ideal customer profile. This helps ensure that the campaign audience has a high probability of being in-market, shopping for, and interested in your offers.

Consumer Insights with Verisk Marketing Solutions

For over 30 years, the teams at Verisk Marketing Solutions have built and grown a robust identity graph featuring current data on U.S. adult households. All of Verisk Marketing Solutions’ data is responsibly sourced and compliant with state and federal rules for permissible collection and use of consumer data, and right to opt-out. We maintain industry appropriate standards for consumer privacy, preferences, and permissions.

Verisk Marketing Solutions helps you resolve and enrich consumer identities and deliver data when and how you need it. Whether you’re building audiences, assembling insights on known consumers, or powering other advertising products, your goal is to stand out and inspire confidence with the markets and marketers you serve.

Currently, InMarket Scores is one of hundreds of licensable data points available across major life purchase categories, including insurance, mortgage, higher education, and automotive. For more information, visit our website and contact our team at VMSSales@verisk.com.