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2022 predictions on what lies ahead for marketers and publishers
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Infutor’s consumer identity resolution experts examined several key trends shaping the digital marketing industry for marketers and publishers alike. The resulting predictions for 2022 tell a comprehensive story of escalating scrutiny, new opportunities, and plot twists demanding consideration.
Specifically, we explore the impact of new and upcoming consumer privacy legislation and preview some of the alternatives available to replace third-party cookies.
We examine the exciting potential of next-gen databases, how companies can spin marketing gold from their first-part data, and what the emergence of more walled gardens means going forward. We redefine what “being online” really means now that the universe has expanded beyond the realm of 2D screens.
Download our whitepaper to find out.