The Consumer Insights & Experience Summit
Chicago 2023 | September 18-19
How to expand, enhance, and protect data for optimal results
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As inflation and cost-of-living rates continue to soar toward levels not seen in decades, customers are growing more price conscious and scaling back on what they consider to be non-essential spending.
To rise above this new wave of challenges in 2022 and beyond, insurers will need to adopt a consistent marketing approach across all channels that’s anchored by a laser focus on customer-centricity – reaching the right customers with the right message at the right time.
In this white paper, we examine some of the top trends, strategies and opportunities involved with using identity and behavioral data to build a stronger customer-centric approach, and how insurers benefit from: