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Optimizing leads with verification and identity completion
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Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identity resolution capabilities — namely verifying the accuracy of data and completing missing information.
Identity resolution needs to happen quickly, given the rate at which leads are bought and sold. Receiving information in real-time helps you engage with those most likely to convert before the competition, improving your likelihood to convert. Speed also grants you the power to market to prospects while they’re still in the decision-making process.
Verifying, scoring, and completing leads from any source enables you to:
In this handbook, we’ll examine: