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Key Takeaways: Data cleansing is a non-negotiable piece of any marketing strategy What is data cleansing? Why clean data matters...
Key Takeaways: What is an identity graph? How are identity graphs built and maintained? Three questions to consider when it...
Key Takeaways: High-performance marketing hinges on three levers: who, what, and when Strong identity, consumer intelligence, and timing drive growth...
Marketers don’t lack data. They drown in it. Every system, every partner, every campaign layer adds more, yet conversions don’t...
How do you define data accuracy in your customer segmentation strategy? What makes personalization truly work? How do you remain...