The Consumer-Centric Marketing Playbook: Conversations Shaping a New Marketing Era

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the
marketing
rapport

Welcome to The Marketing Rapport, a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market.

In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights.

It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.

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Season 3 Episode 2
Personalization Powers Growth: Understanding the Consumer with Lissa Cupp

In this episode of The Marketing Rapport, Tim Finnigan speaks with Lissa Cupp, Marketing Strategy Consultant & Faculty Lecturer at University of Dayton, about the power of personalization in driving business growth and creating stronger customer relationships.

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Season 3 Episode 1
How Brands Can Stay Authentic in a Crowded Market with Paolo Narag

On a new episode of The Marketing Rapport podcast, Global Brand Director for Gillette, Paolo Narag, explains how they’ve shifted to designing products rooted in real-world contexts. Listen now to explore how data is shaping innovation at Procter & Gamble

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Season 2 Episode 17
Harnessing Data for Smarter Risk and Marketing Decisions with Matthew Komos of OGMA Risk & Analytics

Episode Summary In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of […]

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Season 2 Episode 16
Invoca’s Gregg Johnson on Bridging Digital and Human Touchpoints

Episode Summary In this episode of The Marketing Rapport, host Tim Finnigan interviews Gregg Johnson, CEO of Invoca, about the […]

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Season 2 Episode 15
Google Changes Course for Third-Party Cookies: What Marketers Need to Know

Episode Summary On this episode of The Marketing Rapport, host Tim Finnigan sits down with Russ Schultz and Christine Frohlich […]

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The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

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  • Consumer Finance
  • Higher Education
  • Platforms & Service Providers
  • Real Estate & Home Services

Who We Help by Role

  • CMOs & Marketers
  • Compliance
  • Lead Acquisition
  • Lead Sellers
  • Product & Strategy

More

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