Unify and Activate Key Data Sets to Create Exceptional Experiences
In our new age of digital transformation, data-driven marketing strategies are critical in informing business decisions across any organization. Marketers are under immense pressure to prove the impact of their organization’s marketing efforts, a task that can present its own challenges. Where do marketers begin to identify technologies suitable for their marketing data stack?
Verisk Marketing Solutions is proud to be named a leading identity partner in the inaugural Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.
Marketers can leverage the Snowflake Data Cloud with accompanying, best of breed partner solutions to effectively identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake established six technology categories that organizations consider when building their marketing data stacks. These categories include:
- Integration & Modeling
- Identity & Enrichment
- Activation & Measurement
- Business Intelligence
- Data Science & Machine Learning
Snowflake’s report explores each of these categories and how they power the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. Readers can also learn how current Snowflake customers implement the identified partner technologies to create data-driven marketing strategies and informed business decisions.