Report: The Future of Insurance


Verisk’s Infutor Named a Crain’s Chicago Business 2022 Best Places to Work

Consumer Identity Resolution and Data Provider Recognized as a Top Chicago Employer for Fifth Year in a Row

Infutor, a Verisk business operating as Verisk Marketing Solutions, has once again been named one of Crain’s Best Places to Work in Chicago for 2022. This is the fifth year in a row Infutor has been recognized on this prestigious list.

Verisk (Nasdaq: VRSK) completed its acquisition of Infutor earlier this year and is in the process of integrating Infutor, Jornaya, and Contact State as Verisk Marketing Solutions to enhance data integrity for insurance and other considered purchase categories. Verisk Marketing Solutions can deliver unique and differentiated value to CMOs, marketing teams and their partners.

The Chicago-area Infutor team – which now numbers over 60 employees – delivers real-time consumer identity solutions that support insurers and financial institutions selling complex, highly regulated consumer services. The ability to accurately identify individuals before, during and in-between engagements helps determine the right message to put in front of each consumer.

“It is an honor to once again be recognized as one of the best places to work in Chicago by Crain’s,” said Zora Senat, Chief Commercial Officer of Infutor, a Verisk business. “Chicago has been an amazing city to grow the company and our local team is critical to the continued integration into Verisk Marketing Solutions. They’re integral to helping expand our strategic alliances, innovate our product suite, and secure new growth opportunities to deliver the most complete, accurate, and privacy-compliant consumer data and insights.”

At the heart of Infutor’s success is its market-first solutions that combine 30+ years of rich, historical consumer data with hundreds of unique attributes. Infutor processes over 100 million daily updates permissibly in a privacy-focused and security-compliant way from deterministic, authoritative sources. Their sophisticated identity graph offers marketers unique access to customer profiles connected to demographic, life-stage, and purchasing propensities enabling omnichannel personalization across every consumer’s journey.

In partnership with Best Companies Group, Crain’s surveyed thousands of Chicago area employees on the types of working conditions, benefits, and corporate culture that make a company a great place to work. The resulting 100 Best Places to Work in Chicago were determined by the results of a weighted survey of employees and employers.

Infutor will be honored at the 2022 Best Places to Work in Chicago awards event on September 14.

@CrainChicago #CrainsBPTW

About Infutor
Part of Verisk Marketing Solutions, Infutor is the expert in data-driven consumer identity management and identity resolution. Infutor is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor is regularly recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work. Founded in 2003 and acquired by Verisk in 2022, Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit

About Verisk Marketing Solutions
Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams and publishers. For more information, please visit

About Crain’s Chicago Business
Crain’s Chicago Business is the top source of news, analysis and information on business in metropolitan Chicago for decision-makers in the private and public sectors. Crain’s publishes a weekly business magazine, providing deeper analysis, commentary, special reports and features. Crain’s also produces databases, live events and sponsored content, all with the aim of deepening readers’ understanding of local business. Crain’s Chicago Business is the leading source of information on Chicago’s economy, the companies, industries and institutions that operate here and the entrepreneurs and innovators who drive the city’s growth.

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