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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Switching Identity Resolution...

Your marketing and customer engagement efforts are only as good as the data that supports them. If your vendor keeps falling short of your quality...

How Consumer Behavioral Data Can Boost Insurance...

Jornaya’s insurance market leader, Jeff Piotrowski, shares “How consumer behavioral data can boost insurance sales” with...

2022 – The Year for Online Insurance...

More and more consumers are making comparison shopping a part of their insurance buying behaviour. Jornaya's Jeff Piotrowski talks about the changing...

Medicare Supplement Insurance Industry Summit |...

Join Jornaya at the Medicare Supplement Insurance Industry Summit on September 8-10, 2021 in...

Lead Quality and Compliance in...

Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive...

New Ways to Save on Car Insurance in 2021, From...

With a surge in online shopping — Americans made 44% more purchases on the internet last year than in 2019 — car insurers are enhancing their...

2020 Insurance Trends That Will Shape...

What a year 2020 has been for the Insurance industry! We’ve had a front row seat for trends in the insurance consumer buying journey as they...

Jornaya Honored With Society of Insurance...

CONSHOHOCKEN, Pa., Oct. 15, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than...

COVID-19 Quarantine Boosts Online Car Insurance...

Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...