Our Latest Content
Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Your Privacy Choices for Platform Services | Data Services