Driving Smarter Audience Targeting and Analytics...
By Tim Finnigan In today’s data-rich world, actionable insights start with trusted identity—and for many organizations, that’s easier said...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Big Village Announces Strategic Alliance with...
The two companies are empowering brands with insights and analytics to develop and execute differentiated go-to-market strategies. Bright Mountain...
The FCC’s 1:1 Consent Rule is Vacated: It’s...
by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...
The Future of TCPA 1:1 Consent is...
The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...
The Power of LIVE: A Fireside Chat with...
The Verisk Marketing Solutions team is still energized after its first Cannes Lions experience. Chief Commercial Officer Zora Senat hosted...
Consumer Data’s Critical Role in the Future of...
By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions Measuring media and ad consumption has become increasingly...
Responsibly Enrich First-Party Data Through New...
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
Lead Generation Experts Weigh In on FCC’s...
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...
Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
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