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Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
How do you define data accuracy in your customer segmentation strategy? What makes personalization truly work? How do you remain...
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
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