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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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Big Village Announces Strategic Alliance with...

The two companies are empowering brands with insights and analytics to develop and execute differentiated go-to-market strategies. Bright Mountain...
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Smarter Strategies: The Power of Data, AI, and...

Alignment between marketing and risk functions is critical to improving streamlining business operations and improving the customer experience....
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The FCC’s 1:1 Consent Rule is Vacated: It’s...

by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...
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What Advertisers Need to Know About Explicit...

The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...
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Verisk Marketing Solutions’ Christine Frohlich...

Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10,...
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What Marketers Should Know About Google’s...

The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your...
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Verisk Marketing Solutions Helps Marketers Comply...

JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider...
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The Future of TCPA 1:1 Consent is...

The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...
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Reach Borrowers at the Right Time with...

Changing interest rates and inflation are top of mind for consumers. Engage potential borrowers early in their research process with...
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