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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

A Year of Change for Consumer Identity...

Change is once again the constant in the world of consumer identity data Infutor’s consumer identity resolution experts examined several...

The Death of the Cookie Doesn’t Mean a Return...

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...

RIP Third-Party Cookies, Hello First-Party Data...

Jornaya enhances first-party data, providing critical behavioral inflection points in the consumer’s buying...

How to Identify and React to New Insurance...

Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...