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How do you define data accuracy in your customer segmentation strategy? What makes personalization truly work? How do you remain...
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
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