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Technology for technology’s sake leads to a broken customer experience. Samantha Lewis and Matt Jankowski, Marketing Director and Director of...
Haydn Sweterlitsch of Spring EQ shoes us how disruption has impacted the marketing industry, and why the focus on simplified experiences is more...
The real work is just beginning, as the focus shifts to making digital engagement more relevant As inflation and cost-of-living...
As the digital world accelerates, concerns about data privacy and data misuse continue to be top of mind. In its first strategic hire since its...
Jornaya’s Banking & Mortgage Market Leader, Natalie Mullen, illustrates the value in harnessing behavioral data to reach homebuyers with the right...
Hashing algorithms are one example of how we protect consumer...
Smarter Lead Generation Lead generation is the core of your business. But it’s not as simple as generating an inquiry....
In dynamic conditions like today's, strengthening existing relationships, elongating the customer lifecycle and focusing on the right prospects are...
The Global Director of Consumer Analytics at VF Corporation, Ian Dewar, talks about the benefits of using first-party data and customer segmentation...
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