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‘Faking it? Great, you’re a leader,’ and...

Marketing guru Seth Godin offered some pithy prescriptions for a crowd of business folk gathered Tuesday at the Barnes Museum...

Are You Ready to Reinvent...

Join us April 30 to lead the charge at Journey Summit Marketing as we know it is changing—and the exciting part is we’re the ones who get to...

Mortgage Lead Gen: Today’s Market Changes are...

2019 promises to be a pivotal year in the digital transformation of mortgage lending. Leaders in this space recently examined trends that have the...

Major-Life Purchase Marketing: Making Complex...

Jornaya CEO Ross Shanken writes about Major-Life Purchase Marketing: Making Complex Decisions Easier in this article in MediaPost. Below is an...

Behavior Never Lies: Get to Know Your Customers...

I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect...

Behavioral Data & Artificial Intelligence:...

Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...

LeadsCon Wrap Up: The Future of Data is...

With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about data. In fact, almost...

The Real End of the Rainbow: Too many originators...

Jornaya Head of Consumer Finance Mike Eshelman and VP of Home Captain Scott Payne contribute to Scotsman Guide in this...