How to Leverage Consumer Data to Improve the...
For performance marketers, the devil is always in the details. It is not enough to know your ideal customer profile and drive the right leads. Once...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
TCPA and the Mortgage Industry: The Threat is...
The number of TCPA settlements paid by mortgage companies has continued to increase reaching as high as $20 million. TCPA requires organizations to...
Finding the Right Data Mix to Identify Your Ideal...
Creating a data model to identify your ideal customer is not easy, but it is critical to support successful identity resolution programs. This was...
Jornaya named To Deloitte’s 2017 Technology...
Jornaya, the fast-growing consumer journey insights platform, today announced it has been named to Deloitte’s Technology Fast 500™ list, a...
How to Navigate Through the New TCPA...
Over the past couple of months, there has been a lot of discussion around the Telephone Consumer Protection Act (TCPA). While many organizations are...
How Insights-Driven Insurance Marketers Can Drive...
Over the past year, Jornaya’s insurance team has participated in a number of insurance industry events and one topic continues to be top of mind...
In the CMO’s Suite: Driving Growth in the...
The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and...
In the CMO’s Suite: Driving Growth in the...
The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and...
A Mortgage Consumer’s Journey Can Provide...
In the mortgage industry, market factors can have a large influence on consumer demand. Because of this, understanding consumers, their intent and...
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