Finding the Right Data Mix to Identify Your Ideal...
Creating a data model to identify your ideal customer is not easy, but it is critical to support successful identity resolution programs. This was...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Jornaya named To Deloitte’s 2017 Technology...
Jornaya, the fast-growing consumer journey insights platform, today announced it has been named to Deloitte’s Technology Fast 500™ list, a...
How to Navigate Through the New TCPA...
Over the past couple of months, there has been a lot of discussion around the Telephone Consumer Protection Act (TCPA). While many organizations are...
How Insights-Driven Insurance Marketers Can Drive...
Over the past year, Jornaya’s insurance team has participated in a number of insurance industry events and one topic continues to be top of mind...
In the CMO’s Suite: Driving Growth in the...
The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and...
In the CMO’s Suite: Driving Growth in the...
The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and...
A Mortgage Consumer’s Journey Can Provide...
In the mortgage industry, market factors can have a large influence on consumer demand. Because of this, understanding consumers, their intent and...
A Conversation with Jonah...
Jonah Berger is the internationally bestselling author of multiple books including New York Times and Wall Street Journal bestsellers, “Contagious:...
Part 3: What’s in store for Performance...
The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and...
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