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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Jornaya Upgrades Its Behavioral Data...
This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here.
Behavioral data firm Jornaya has updated its...
Jornaya Releases Activate 3.0: The Next...
CONSHOHOCKEN, Pa., Nov. 18, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than...
The Pandemic’s Impact on Consumer Shopping...
The job of a mortgage professional is to help consumers when and how they need. This is especially important in the current crisis as the behaviors...
COVID-19 Has Forever Changed How Consumers Shop...
The pandemic has changed everything. We no longer shop for groceries, clothes or TVs as we did in March. The same is true of home shopping. And we...
Jornaya Activate: In-Market Monitoring and...
Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive,...
COVID-19 Quarantine Boosts Online Car Insurance...
Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...
Using Behavioral Data to Drive Better Customer...
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...
The Power of When: Reaching the Right Consumer at...
The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
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