Marketers Bringing Action to Big...
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer’s digital buying journey, but that the key is to...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Data Powers Marketing...
Mike Eshelman, Head of Consumer Finance, and Jeremy Bowling, National Sales Manager, Union Home Mortgage, write about the use of data to improve the...
Lead-based Marketing is Dead. People-based...
Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...
Are you ready? A Post-GDPR Reality Check for...
Ross Shanken, CEO of Jornaya, a consumer journey insights platform, answers 4 big post-GDPR questions with some remarkably practical insights in this...
Optimizing Outreach Around Consumer...
In a recent conversation with Jeremy Bowling, National Sales Manager at Union Home Mortgage (UHM), we talked about how he sees acquisition changing...
Optimizing to Connect vs. Optimizing to...
For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact...
5 Ways to Identify and Convert “Self-Educating...
Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...
Study: What Fast-growing Companies Know About...
Velocify study debunks some myths about perceived lead quality by examining how high-growth companies yield favorable results with purchased...
The Time to Call a TCPA Lawyer is Now: Tips for...
The number of Telephone Consumer Protection Act (“TCPA”) class action lawsuits has exploded over the past few years. Unfortunately, many...
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