Are you ready? A Post-GDPR Reality Check for American Marketers

American consumers are concerned with what information about them is collected and how brands use it. How will GDPR impact US marketing strategies? How can marketers self-regulate and prepare for the impending and inevitable data privacy regulations to hit America?

Ross Shanken, CEO of Jornaya, a consumer journey insights platform, answers our 4 big post-GDPR questions with some remarkably practical insights in this article in MarTech Advisor.

Read the Interview