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Gaining a Wider View of Your Customers:...

I’d like to share my personal experiences with a recent major-life purchase (MLP) decision.  In 2016, my husband and I bought our first home....

Work that Matters for Customers Who Care:...

Being a part of the ecosystem that connects consumers with service providers in areas like higher education, lending, insurance, and auto comes with...

Create Customer Experiences that Count!...

Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value you.” Consider that, suggested Seth...

‘Faking it? Great, you’re a leader,’ and...

Marketing guru Seth Godin offered some pithy prescriptions for a crowd of business folk gathered Tuesday at the Barnes Museum...

Are You Ready to Reinvent...

Join us April 30 to lead the charge at Journey Summit Marketing as we know it is changing—and the exciting part is we’re the ones who get to...

Behavior Never Lies: Get to Know Your Customers...

I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect...

Behavioral Data & Artificial Intelligence:...

Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...

The Real End of the Rainbow: Too many originators...

Jornaya Head of Consumer Finance Mike Eshelman and VP of Home Captain Scott Payne contribute to Scotsman Guide in this...

The Future of Customer Acquisition: Q&A With...

In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...