‘Faking it? Great, you’re a leader,’ and...
Marketing guru Seth Godin offered some pithy prescriptions for a crowd of business folk gathered Tuesday at the Barnes Museum...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Are You Ready to Reinvent...
Join us April 30 to lead the charge at Journey Summit
Marketing as we know it is changing—and the exciting part is we’re the ones who get to...
Behavior Never Lies: Get to Know Your Customers...
I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect...
Behavioral Data & Artificial Intelligence:...
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...
The Real End of the Rainbow: Too many originators...
Jornaya Head of Consumer Finance Mike Eshelman and VP of Home Captain Scott Payne contribute to Scotsman Guide in this...
The Future of Customer Acquisition: Q&A With...
In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...
Identifying With Major-Life Purchase...
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and...
Making the Home Buying Experience Better in...
Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and the right...
Marketers Bringing Action to Big...
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer’s digital buying journey, but that the key is to...
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