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Identifying With Major-Life Purchase...

We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and...

Making the Home Buying Experience Better in...

Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and the right...

Marketers Bringing Action to Big...

Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer’s digital buying journey, but that the key is to...

Insurers Grappling With NY Cybersecurity Regs;...

Jaimie Pickles, GM of Insurance, is quoted in an Insurance News Net article about NY cybersecurity...

Optimizing Outreach Around Consumer...

In a recent conversation with Jeremy Bowling, National Sales Manager at Union Home Mortgage (UHM), we talked about how he sees acquisition changing...

How Leading Organizations Identify Active Buyers...

Understanding the journey that customers take as they shop, research, and make purchases is essential for marketers to be able to optimize their...

Optimizing to Connect vs. Optimizing to...

For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact...

5 Ways to Identify and Convert “Self-Educating...

Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...

How Bad Leads are Like Fake...

“Fake news” is a hot topic and remains so in the wake of the 2016 election. We’ve found ourselves questioning articles and news sources we read...