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In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and...
Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and the right...
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer’s digital buying journey, but that the key is to...
Jaimie Pickles, GM of Insurance, is quoted in an Insurance News Net article about NY cybersecurity...
In a recent conversation with Jeremy Bowling, National Sales Manager at Union Home Mortgage (UHM), we talked about how he sees acquisition changing...
Understanding the journey that customers take as they shop, research, and make purchases is essential for marketers to be able to optimize their...
For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact...
Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...
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