Insurers Grappling With NY Cybersecurity Regs;...
Jaimie Pickles, GM of Insurance, is quoted in an Insurance News Net article about NY cybersecurity...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Optimizing Outreach Around Consumer...
In a recent conversation with Jeremy Bowling, National Sales Manager at Union Home Mortgage (UHM), we talked about how he sees acquisition changing...
How Leading Organizations Identify Active Buyers...
Understanding the journey that customers take as they shop, research, and make purchases is essential for marketers to be able to optimize their...
Optimizing to Connect vs. Optimizing to...
For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact...
5 Ways to Identify and Convert “Self-Educating...
Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...
How Bad Leads are Like Fake...
“Fake news” is a hot topic and remains so in the wake of the 2016 election. We’ve found ourselves questioning articles and news sources we read...
How to Transform Your Acquisition...
Working with Jornaya’s largest strategic partners, I’ve had the opportunity to learn from some of the smartest marketers in the country. These...
How to Look at Data and See the Consumer...
I spent many days analyzing the buying journeys of more than 40,000 consumers and some of the key takeaways that were unearthed include:
Consumers...
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