Report: The Future of Insurance

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A Foundation for Profitable Growth with 1st Party...

Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...

Big Ten Conference Leverages Consumer Data to...

Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...

Academics Uncover the Value of Consumer Data in...

Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...

Consumer Identity and Data Strategies for a...

The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...

The Data Strategy of Innovation with Aarti Gupta,...

We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...

Next-Gen Marketing in Insurance: Balancing...

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...

On Demand: VIA 2023 Sessions Discuss The Future...

Verisk Marketing Solutions hosted an intimate group of top marketing leaders, innovators, and industry experts gathered at this year’s VIA...

Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...

Consumer Orbit Brings Digital Advertising...

CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...