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MarTech Breakthrough Names Verisk Marketing...

Our award-winning contact database stands above the rest as the strength, and accuracy of our 30-year data history is unmatched....

Consumer Data’s Critical Role in the Future of...

By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions    Measuring media and ad consumption has become increasingly...

Identify Shoppers Earlier in the Funnel with...

Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to...

Responsibly Enrich First-Party Data Through New...

Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...

Consumer Data Shapes Our World and Wallets —...

“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...

Improve Profitability and Performance in...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...

How Marketers Can Prepare for the Future of...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...

Academics Uncover the Value of Consumer Data in...

Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...

Data Privacy and Growth Initiatives Can Coexist:...

In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...