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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Introducing the Engagement Indicator, delivering decision-ready scores in Activate Marketers know efficiency isn’t optional—it’s essential....
If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...
In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...
The two companies are empowering brands with insights and analytics to develop and execute differentiated go-to-market strategies. Bright Mountain...
New, integrated data paired with performance marketing technology provides higher education institutions with a simplified and streamlined student...
Alignment between marketing and risk functions is critical to improving streamlining business operations and improving the customer experience....
by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...
The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...
Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10,...