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Smarter Strategies: The Power of Data, AI, and...

Alignment between marketing and risk functions is critical to improving streamlining business operations and improving the customer experience....

The FCC’s 1:1 Consent Rule is Vacated: It’s...

by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...

What Advertisers Need to Know About Explicit...

The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...

Verisk Marketing Solutions’ Christine Frohlich...

Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10,...

Verisk Marketing Solutions Helps Marketers Comply...

JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider...

The Future of TCPA 1:1 Consent is...

The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...

MarTech Breakthrough Names Verisk Marketing...

Our award-winning contact database stands above the rest as the strength, and accuracy of our 30-year data history is unmatched....

Consumer Data’s Critical Role in the Future of...

By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions    Measuring media and ad consumption has become increasingly...

Identify Shoppers Earlier in the Funnel with...

Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to...