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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Consumer Data Shapes Our World and Wallets —...

“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...

Improve Profitability and Performance in...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...

How Marketers Can Prepare for the Future of...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...

Academics Uncover the Value of Consumer Data in...

Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...

Data Privacy and Growth Initiatives Can Coexist:...

In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...

Next-Gen Marketing in Insurance: Balancing...

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...

Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...

Consumer Orbit Brings Digital Advertising...

CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...

BioLogistic Software Solutions Mitigates TCPA...

If your organization makes large volumes of outbound calls to third-party leads, you’re likely well-aware of the Telephone Consumer Protection...