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Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...