Data Science | Page 2 of 3 | Verisk Marketing Solutions

Consumer Data’s Critical Role in the Future of...

By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions Measuring media and ad consumption has become increasingly...

Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to...

Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...

The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...

CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...

The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...

According to Salesforce’s State of the Connected Customer Report, 66% of consumers expect companies to understand their unique needs and...

What if we lived in a world where consumers had more of a say in the type of marketing they...