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I know many people who dread making major-life purchases, like buying a house or a car. They tell me there are too many choices, too many offers, and...
There’s an art and a science to so much in life—the mix of the curious and experimental develops us as thinkers, doers, feelers, and innovators....
We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs in real time. For marketers, this...
For performance marketers, the devil is always in the details. It is not enough to know your ideal customer profile and drive the right leads. Once...
Creating a data model to identify your ideal customer is not easy, but it is critical to support successful identity resolution programs. This was...
Over the past couple of months, there has been a lot of discussion around the Telephone Consumer Protection Act (TCPA). While many organizations are...
Jonah Berger is the internationally bestselling author of multiple books including New York Times and Wall Street Journal bestsellers, “Contagious:...
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