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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

The Insurance Lead...

Buyers and sellers all gain by being able to transact leads using a single, trusted currency; it creates valuable consumer experiences. Read this...

Lead Nurturing Is the New Industry...

Over the last seven years, Loan Depot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer...

4 Things Every Higher Education Marketer Should...

All higher education marketers are faced with internal and external factors that impact their ability to create awareness, interest, and enrollment...

TCPA: The Cost of...

Compliance is sometimes viewed as one of those things that companies don’t worry about until the benefit of being compliant outweighs the cost of...

5 Ways to Identify and Convert “Self-Educating...

Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...

Study: What Fast-growing Companies Know About...

Velocify study debunks some myths about perceived lead quality by examining how high-growth companies yield favorable results with purchased...

How Bad Leads are Like Fake...

“Fake news” is a hot topic and remains so in the wake of the 2016 election. We’ve found ourselves questioning articles and news sources we read...

Don’t Judge the “Aged Leads” Book By Its...

My former employer and current friends at Velocify recently put out a great blog post about aged leads that is spot on. While I was reading it, I...

Solving Lead Buyer Challenges: Consumer In-Market...

“Has this consumer been actively researching this purchase before visiting my site?” Taking a departure from the past few months, where we were...