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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Buyers and sellers all gain by being able to transact leads using a single, trusted currency; it creates valuable consumer experiences. Read this...
Over the last seven years, Loan Depot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer...
All higher education marketers are faced with internal and external factors that impact their ability to create awareness, interest, and enrollment...
Compliance is sometimes viewed as one of those things that companies don’t worry about until the benefit of being compliant outweighs the cost of...
Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...
Velocify study debunks some myths about perceived lead quality by examining how high-growth companies yield favorable results with purchased...
“Fake news” is a hot topic and remains so in the wake of the 2016 election. We’ve found ourselves questioning articles and news sources we read...
My former employer and current friends at Velocify recently put out a great blog post about aged leads that is spot on. While I was reading it, I...
“Has this consumer been actively researching this purchase before visiting my site?”
Taking a departure from the past few months, where we were...